Kathleen Asjes

Kathleen leads the user research team in Schibsted, doing user research for digital product development of the largest online newspapers in Sweden and Norway. She is a Dutch national currently based in Stockholm and has worked with UX research for over a decade.

Her broad interest in the interactions between people and technology has informed the variety of her work experience, from research for the development of accessible music services to management systems for offshore engineers. Her main aim with UX research is not so much understanding end users, but mostly having an impact on product development teams by encouraging them to learn about their audience.