Swathi is UX Research Lead at the ANWB (the Royal Dutch Touring Club). ANWB has over four and a half million members, and is the largest nonprofit association in the Netherlands. ANWB is also a well-known Dutch organization, especially for its roadside assistance. It also has endeavours in mobility and leisure amongst others.
Her background for UX sparks from her Bachelor study in Information Science followed by the Master Content and Knowledge Engineering. Here she also enjoyed a minor in (Cognitive) Psychology. She has several years of experience in conducting both quantitative and qualitative studies for various organizations. Placing the user central and wanting to discover and learn from them first hand is now her main focus.
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